It was a real privilege to collaborate with the folks at showtime on the US outdoor campaign promoting the final season of their longest running original scripted series shameless . The concepts were based around the classic American beer ads of yesteryear and the line “The Last Call”. After exploring several different label directions we arrived at simple type based design for a faux Shameless beer brand. The design was then applied to bottles, cans and pint glasses and eventually the glass and bottle were photographed by light master paridukovic . The pint glass was the only one that made it out to the wild ( I even believe there’s an execution with a giant inflatable pint glass somewhere, please DM if you come across it) but I really dig the crushed can (C4D) concept. Special thanks to mendolaartists and Bob Motzenbecker, Ethan Callander and the folks at Showtime for another fun gig. And congratulations to the cast and crew of Shameless for producing such a great show for the last...