The term “fragrance” or “parfum” can legally represent hundreds of undisclosed chemicals, including phthalates, synthetic musks, and allergens. Many of these have been linked to hormone disruption, reproductive toxicity, asthma, and skin irritation. This practice is justified by the protection of trade secrets, allowing manufacturers to keep their proprietary fragrance formulas confidential. Fragrance is found in everything—skincare, shampoo, laundry detergent, air fresheners, candles. Constant exposure to unidentified chemicals contributes to body burden, increasing risks of endocrine disruption, neurological damage, and inflammation over time. So what can we do as consumers? Here are 5 tips that can help you when shopping ⚜️ Choose companies that don’t use synthetic fragrances, or are unscented. Look for companies that use hydrosols or essential oils and are proud about how clean they are! This is 🔑 ⚜️ Shop European brands/ brands that follow EU Standards or carry certific...