Chris Hayes makes a living from attention: What deserves some, what doesn’t, and how to make sure the public gives their own limited span of it to the right things. In 2025, the host of MS Now’s “All In With Chris Hayes” released “The Sirens’ Call: How Attention Became the World’s Most Endangered Resource”—a book whose central thesis argues that attention has become the defining commodity of modern life. In keeping with that theme, Hayes himself is everywhere audiences spend time: opining on TV, hosting a podcast called “Why Is This Happening?”, interacting with his thousands of followers on social networks, and posting vertical videos there as well. In other words, Hayes is both adept at considering the attention economy from an intellectual perch and is participating in it as an attention merchant himself. That’s specifically why WIRED’s Global Editorial Director Katie Drummond wanted to talk to Hayes to kick off season two of “The Big Interview” podcast. He has, after all, spent y...