Our EMEA Rookies recently stepped into the heart of our story at the Amsterdam Brand House- where the UA brand truly comes alive. They didn’t just tour the space; they experienced it. From immersive storytelling and innovation-led product journeys to seeing how we champion athletes and inspire consumers every single day, they were plugged directly into the pulse of our brand. If you’re ready to level up your early career journey, keep an eye out- the Rookie Program is going live next month! #RookieProgramEMEA #lifeatUA #RetailEMEA