‘Neva End’ Future ft. Kelly Rowland (2012)
“Neva End” originally appeared on Future’s debut studio album Pluto, released April 17, 2012 via Freebandz and Epic Records, before being remixed with a Kelly Rowland feature and released as the lead single for Pluto 3D, the deluxe repackage that dropped November 27, 2012. Produced by Mike Will Made It with co-production from Pierre “P-Nasty” Slaughter, the beat sits on a glassy, melodic synth loop that strips away the trap aggression Future was simultaneously building his street reputation on, leaning into a softer, emotionally open atmosphere that showed the full range of what he could do as an artist beyond bangers. The original is essentially Future pleading his case over a relationship, but Kelly Rowland’s remix verse adds the other side of the story, with her singing about being played and still staying, adding a real tension to the record that the solo version didn’t carry.
The remix video, directed by Erik White and premiering on B...
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