From the outside, the EV industry looks like the perfect place to build the next big brand — rapid growth, massive opportunity, and the promise of a cleaner future. But when you sit with someone who has actually built in this space, the story is very different. In this clip from The Business Couch Show, I speak with Devender Reddy, Founder of E-Ride, who breaks down what it really takes to enter the electric mobility sector in India. Not as a warning — but as someone who has lived the journey. It demands patience, innovation, conviction — and a willingness to stay in the game long after others quit. If you're an entrepreneur, investor, or someone exploring opportunities in electric mobility, this perspective is not just valuable — it’s necessary. Watch the full conversation for a grounded, realistic view of what India’s EV future actually looks like. And explore more episodes of The Business Couch Show for founder journeys, business insights, and real entrepreneurial stories. #Ara...