Influencer Lab brings a globally recognized creator to Lansing for an exclusive keynote on how content can become a true platform for influence, opportunity, and long-term business growth. What started as short-form social media videos evolved into national television appearances and eventually their own network show. Now they’re pulling back the curtain on how creators and entrepreneurs can intentionally build influence that translates into real revenue and real ownership. The keynote will unpack four essential pillars for today’s creator economy: • Personal brand clarity • Content strategy that converts • Brand deals and partnerships • Business structure for sustainable growth The evening includes a live Q&A followed by cocktails and co-working, giving you space to connect, collaborate, and start applying what you learn in real time. If you’re building a brand, a platform, or a business, this is the room you want to be in. Learn more and register at 517ei.com.