✨Bold, Traditional, Inviting✨ For my Brand Identity class, I had the incredible opportunity to reimagine the branding for Mofongo, a Puerto Rican and American fusion restaurant with locations in Hartford, Willimantic, New Haven, and New Britain, CT. Over the course of an entire semester, I immersed myself in the essence of Mofongo’s mission and values to create a cohesive identity that celebrates its rich cultural roots while inviting new and loyal customers alike. From designing the logo and food illustrations to crafting uniforms, billboards, menus, and even takeout bags, I aimed to capture the vibrant energy that Mofongo embodies. 🍽️ Concept Words: Bold. Traditional. Inviting. Each piece of the rebrand was thoughtfully designed to bridge tradition and modernity, honoring Puerto Rican culture while providing a welcoming feel that resonates across audiences. Mofongo, your story inspired my designs, and I’d love the chance to continue telling that story with you. 🌟mofongorestaura...