forthandbackstudio "New Brand Identity created for Sotheby’s Motorsport (SOMO)🏁 SOMO is reshaping automotive auctions by pairing its industry expertise with a digital platform built for modern collectors, making the experience more transparent and accessible than ever. Forth+Back was brought on to refresh SOMO’s identity with a system that feels sleek, modern, and aligned with the platform’s forward-thinking approach. Our studio introduced a new streamlined wordmark that is low, elongated, and designed to feel sharp and fast, even when static. The expanded palette adds a bold hit of orange to a foundation of racing green and gold, supported by a range of tones that allow the brand to shift its voice depending on the moment." ______ Join our all-in-one creative community built to skyrocket your design career. Get access to exclusive resources, membership giveaways, creative-entrepreneurship content, job boards, designer spotlights and a supportive creative community.🔥 Tap the li...