In 2023, Elon Musk removed the world-famous Twitter bird and replaced it with a stark “X.” The internet was furious. Designers called it a downgrade. Marketers called it a brand suicide. But Musk didn’t care. The shift wasn’t about aesthetics, it was about reframing Twitter as an “everything app.” As controversial as it was, the rebrand became one of the most discussed identity changes in history, reaching billions globally in hours. Whether seen as reckless or visionary, it proved one thing: the world still underestimates how fast a brand can transform, and how polarizing that transformation can be. Iconic? Stupid? Visionary? You decide. Drop your vote below. 👇🏻 ⠀______ Join our all-in-one creative community built to skyrocket your design career. Get access to exclusive resources, membership giveaways, creative-entrepreneurship content, job boards, designer spotlights and a supportive creative community.🔥 Tap the link in bio 👆🏻 #twitterrebrand #xrebrand #logobook