bond_creative A new climate action advisory brand, combining urgency with integrity Congratulations to Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nahyan on the launch last week of Frontier25. Previously known as UICCA, Frontier25 is a mission-driven climate action advisory built to turn ambition into measurable progress. Working with the Frontier25 team, BOND created the brand strategy, naming, and visual & verbal identity. Frontier25's work spans: Advisory - turning research into policy. Accelerators - bringing together partners from across the ecosystem to help scale the most promising climate technologies. Alliances - creating alliances that break down silos and align stakeholders around shared climate goals. Our creative anchor here was time - the hourglass, a shared symbol of climate urgency. The visual & verbal system was crafted to underscore that progress can't wait, while conveying the integrity, clarity and credibility of a top-tier advisory firm. Frontie...