The reason most brands’ content struggles online is simple: their content research strategies are outdated. Too much research still focuses on: - what’s trending - which formats perform best - who the top influencers are That tells you what’s popular. It doesn’t tell you what your audience actually wants. Meanwhile, we now have access to real data that shows: - what people are searching for on Google and Bing - the questions and prompts they’re asking inside AI tools - who is driving that demand (age and gender) - and where that demand exists (location) When content research isn’t grounded in actual demand, content peaks briefly… then disappears. In 2026, content needs to be built for discovery — not just distribution. That means research has to align with how people search, discover, and decide today. I break down how content research should actually be done — and what needs to be aligned to drive better online and offline marketing outcomes — Link in bio for full article. I...