Hormozi’s just given us the ⭐️best⭐️ free lesson of all time on HOW to actually give value in a Masterclass! He used it to launch his new book 📖 He doesn’t sell courses, he buys companies so that’s not his business model but this strategy can apply to any kind of launch 🚀 The book itself is called 100 million $ leads (the previous book was 100 million $ offers) Here’s the formula he used to teach. Write this down and apply it the next time you do a webinar, video, summit, masterclass, challenge… next time you’re wondering “what do I give away for free vs sell?” 👇 ➡️ Here’s how I learned it ➡️ Here’s how I used it ➡️ Here’s how you can use it today ^^ what’s so brilliant about this is that nobody can copy you! Only you can tell the story of how you figured it out, how you had to learn something and make it work. You then show how you used it aka how you applied it and what results you got (please don’t teach things that you know nothing about or haven’t practically appli...