12 Αppellations 🇮🇹 → 1 Μarketer lens 🔎 4 Guided Wine Tours for itaberlin_. My role? Translation. During prowein_tradefair, I wasn’t just representing Italian Wine. I provided context, depth and direction for decision makers. Storytelling connected with wine marketing. Clarity connected with the market needs. I brought together 12 appellations — each with its own identity, history and style — and structured them into something buyers can actually understand, navigate and position. ✨ I curated 4 strategic themes (3 regions each): • Italy Served Fresh • Italy on the Move • Red Italy, Rewritten • Italy Under the Sun Because complexity without structure doesn’t convert. 🍷 I didn't group wines. I structured decisions. Helping buyers move from tasting: → to understanding → to confident choices Because Italian wine doesn’t move only because it’s really good. It moves when it makes sense. Thank you all for joining me in this fabulous project! 🙌 prowein_tradefair organize_com...