Italian wine 🇮🇹: A marketer’s view at ProWein 🇩🇪 When Italian Trade Agency itaberlin_ trusted my voice once again to represent Italian wines during prowein_tradefair, the goal wasn’t simply to walk buyers through stands. It was about market translation. Reading how buyers evaluate wine inside the world’s largest trade fair — and turning regions, styles and traditions into something they can confidently position in their portfolios. Understanding what buyers actually look for, and helping the right wines find their place in the right markets. ✨ Guided Italian Wine Tours ✨ Curated tastings designed for decision-makers navigating the complexity of Italian wine. Because Italian wine needs context, direction and perspective. 🍷 What’s happening during ProWein – Curated tastings across selected Italian Consortia – A guided way to navigate Italy’s wine diversity – Designed for buyers, importers & wine professionals 📍 ProWein Düsseldorf 📅 March 15–16 🍷 Starting point: Hall 3 – ...