Interview at peopleinwinemagazine! ✨ ✍️ Bonus: Useful info for modern brands. My blend (10 years old) when working with wine brands globally has been clear: storytelling, strategy, digital marketing. Translating wine into connection. What wine brands get wrong 🚫? People don’t buy wine only for quality. They buy: Meaning. Identity. Belonging. That’s where storytelling and strategy matter. Through my work as an Awarded Storyteller & Digital Strategist, I focus on helping brands decode who they are, what they stand for and why their wines exist in the first place. Digital marketing 🤳 is how wine brands are discovered, understood, remembered. And one thing is clear. Visibility alone is not enough. Wine is made in vineyards. But its meaning is built through stories. Communication is what shapes connection with the consumer. 👉 That’s why I work with ambitious wine brands, founders and creators ready to evolve their strategy, not just their content. Eager to see your brand shine ...