🍷📊✨ Wine Trends 2026 · Part 5 ✍🏼 Take notes. Low consumption is structural. The wine & alcohol industry lost over $830 billion in four years. This is not temporary. After 10 years in wine marketing, one thing is clear: This is a crisis. Not only of consumption. Of relevance. Consumers aren’t disappearing. They’re reallocating. From volume → to value From bottles → to experiences From brands → to belonging 📌 If you’re rethinking how your brand fits into this new reality: powerful storytelling, cultural identity, and emotional marketing matter more than ever. I work with ambitious wine brands and creators ready to evolve their strategy, not just their content. Eager to see your brand shine this year? DM HELP 📩 And let’s talk. #wine #winetrends #winecommunity #wineindustry #genz