“The THC Drinks category is going to become equal to alcohol!” 💥 Jon Halper says it’s already roughly 15% of Top Ten Liquors sales even though it represents 3% of overall space and 1/5 customers have made a purchase. Kudos to listendotco Ventures on an incredible “So Curious” first-of-its-kind conference for Social Beverages. The focus being the cultural shift away from traditional alcohol consumption toward a new category they call Social Beverages. Halpers observation one of many that blew my mind I’ll be sharing over the next few days. #drinks #beverages #thcdrinks #cannabis #spirits #wine #liquor #hospitality #drinkstagram #calisober