Cowboy+ is headed to the Emmys! Our work on the 2025 Wrangler National Finals Rodeo has been nominated for a Sports Emmy Award in the George Wensel Technical Achievement Award category for AIQ: Where Data Meets Dirt. It marks the first time a rodeo broadcast has received a National Sports Emmy nomination, placing the sport — and the innovation behind it — on the same stage as the biggest leagues and productions in sports. This recognition reflects the innovation and work happening behind the scenes to push rodeo coverage forward, giving fans unprecedented real-time analysis of rides and runs and a deeper, data-driven understanding of the sport. Congratulations to the teams at Cowboy+, Teton Ridge, TWG AI, and Palantir who helped bring it to life. #SportsEmmys 🤠