Before the FIFA World Cup 2026™ reaches the world, it starts in rooms like these. In Atlanta, inside Coca-Cola’s headquarters, teams gather from across countries and time zones. Plans are challenged. Ideas are tested. Details start to matter. There’s pressure in the room, but also energy. A sense that something big is beginning to take shape. From the one-year-out milestone to the FIFA Club World Cup 2025™, this is the moment where preparation becomes real. The journey begins here.