The FIFA World Cup 2026™ is coming to North America...and inside Coca-Cola's global headquarters in Atlanta, the countdown has already begun. In Episode 1 of Team Behind the Game, go behind the scenes at Coca-Cola HQ as employees, marketers, operators, and soccer fans reflect on what it means to bring the FIFA World Cup™ to the United States at a historic scale. For the first time in history, 48 nations will compete in the world's biggest sporting event. As the longest standing sponsor of FIFA, Coca-Cola is preparing to help deliver unforgettable experiences for fans across the globe while introducing a new generation of Americans to the energy, emotion, and culture of soccer. As one employee says: soccer is not a new game for America, it's a game for a new America. In this episode: - Discover how FIFA Club World Cup 2025™ is serving as a major rehearsal for 2026 - Learn why soccer is becoming one of the fastest-growing sports among younger American audiences - See how Coca-Cola's ...