As a marketing leader at hands down the most amazing and fastest growing mortgage company in America, I have to remind myself there’s a fine line between being in a groove and being in a comfort zone. Occasionally, I become very comfortable with what we’re doing. It’s working, it’s not stressful, everybody’s happy. Is this one of those enjoy-it-while-it-lasts moments, or a sure sign that I’m being complacent? To be honest, more often than not, marketing leaders in the mortgage industry fit into the “latter majority.” They are good at seeing problems as opportunities and figuring out how to solve them, but not particularly innovative or trusting of new things. It’d be rather easy for us to become set in our ways, so long as they’re working well enough. I too have to be intentional to push myself and adapt. Most importantly, hire and surround myself with right people on my team to counter any of the aforementioned complacent thoughts from ever seeing the light of day. #mortgage #market...