Old habits die hard, but a business with a poor digital strategy can reach its demise a whole lot quicker. Always remember for most industries, it's exceptionally unlikely you represent your ideal customer. Never assume the way you consume content, where you consume content and what increases your propensity to engage with a brand, must be the perfect model to use as a blueprint. A truly customer centric, omni channel brand presence must form an integral part of your communications strategy. You cannot afford to bury your head in the sand when it comes to your digital presence and online offering. The time is now... #DigitalFirst #DigitalTransformation #eCommerce #BrandEngagementPortal