3 reasons your property isn’t selling in California right now 👇
Reason 1 — Bad presentation.
California buyers are paying $900K+ and they expect perfection. Bad photos, clutter, and repairs will lose you the offer before they even walk in the door.
Reason 2 — ⚠️ Your price is wrong. This is where most sellers mess up. You priced it based on what you need, what your neighbor got in 2022, or what you “feel” it’s worth. But California buyers have all the data. They know what sold. They know what’s sitting. And right now homes are averaging 63 days on market — the longest in 6 years. An overpriced listing in this market doesn’t just sit… it gets ignored.
Reason 3 — Rates just went back up.
Buyers got excited when rates briefly dipped under 6% in February. That window is already closed. Rates jumped nearly a quarter point in just two weeks and are now back at 6.22%. In California — where you need over $213K a year just to afford the median home — every rate bump cuts your buyer pool sig...
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