Nobody talks about THIS side of business. 🤍
In 10 days, I watched 98,000 dirhams disappear — not from bad decisions, not from poor management, but from a war I had absolutely no control over.
Feb 20 → Licence renewals. ✅
Feb 25 → Onboarded a brand new unit. ✅
Feb 28 → Renewed an existing unit. ✅
Feb 28 → The bombing started. 💥
March 1 → Every single booking across 3 units — cancelled. AED 86,842.79. Gone.
March 2 → My own battle begins.
This is the part of the entrepreneur journey the highlight reels don't show you. The reinvestment you carefully built, burned overnight. Not a metaphor — literally burned.
I'm sharing this because someone needs to see it. Business is not always up-only. Sometimes the market shifts, and sometimes the world shifts harder.
I'm still here. Still building. Still fighting.
To every business owner sitting in the rubble of something you didn't cause — you're not alone. 🕊️
#BusinessReality #ShortTermRental #DubaiRealEstate #HolidayHomes