Quick concept mock-up I created for trndproducts . Not a full campaign … just a fast visual concept to explore a tagline and creative direction. Before building the visuals, I asked the owner one question: When someone uses your hair product, how do you want them to feel? I asked him for three to five words that describe the feeling his brand should evoke .. how the product feels, how it makes people feel, and what the brand represents. His answer: Volume Grit Texture Their original slogan was already “Invest in your image.” So I built the messaging around that. Invest in your image. Volume. Grit. Texture. Then I created the tagline that ties it all together: Set the Trend. TRND has an edgier identity. The owner Mikey comes from a punk / rebellious background, so the messaging needed to reflect that energy. Not following trends. Setting them. From there I translated that identity into the visual. A cinematic studio scene with the bottle floating under a focused overhead ...