. Most local ads don’t fail because of budget… They fail because of structure. This is step 3 of my local Instagram framework …the ad structure that actually drives leads for service-based businesses. This is the exact structure that helped my client close 5 deals in their first week. Here’s the breakdown: 1. Hook (most important) Call out your ideal customer + the city you serve in the first 3 seconds. → Meta analyzes what you say and uses it to find your audience. 2. Pain point Speak directly to the biggest problem they’re already dealing with. → If they don’t feel understood, they scroll. 3. Authority Give them a reason to trust you. → Experience, results, local presence. 4. Solution Show them what you actually do. 5. Proof Stack reviews, results, or transformations. 6. CTA Don’t sell…just tell them to follow you → Build trust first, close later. We’re not just running ads …this structure builds your brand first and drives leads at the same time. That’s how you build long...