Most service businesses waste money on Instagram ads because they’re missing this content structure. This is step two of my Instagram framework for service businesses … building the content that nurtures the traffic coming from your local ads. Before launching your follower ad, you want 6–10 trust-based posts on your profile so when someone in your area lands on your page, they immediately see value, proof, and personality. Use this simple content ratio: 40% educational content Tips and insights that help your audience and position you as the expert. 30% social proof Before-and-afters, reviews, and client testimonials showing real results. 20% personality and community Behind the scenes, your team, and your day-to-day. People trust businesses they feel connected to. 10% offers and promotions For the people who are ready to take the next step. Once these posts are live, pin your three most important posts at the top of your profile before you run your ad. 1. Your mission stat...