Apple Vision Pro failed, and one key reason was building in the dark. Even a company as big as Apple couldn’t escape the pitfalls of building in dark when it came to launching a new category product. Here’s what happened: Apple didn’t send the first version of Vision Pro to developers. They kept everything under wraps, prioritizing secrecy over feedback. The result? A product that failed to connect with its audience from the start. The lesson for us as founders is this: Building in secrecy doesn’t work. Even the best ideas need early feedback. The path to great products starts with involving your initial set of users and iterating with their input. Don’t wait for perfection. Build, launch, iterate. #VisionPro #Entrepreneurship #StartupLessons #BuildInPublic #SaaS #TechFounders #SoftwareDevelopment #apple