I had a few clients who thought that their rates were too high and that is why they were not scoring any clients.
But would lowering their prices help their business at all?
Nope!
Lowering the rates of your services will lead you towards burnout.
You will be booking more clients but you will not be focusing on the quality of your work.
You will spend more hours of your day editing and shooting and when you get that paycheck, you will not feel happy at all!
Instead, charging rates a bit higher will give you clients who value YOUR work and your skill. They won’t be as many as the discounted ones but you will be able to give them VIP treatments.
At the end of the journey, you will find clients that are willingly happy to book you on higher rates because you gave your all.
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