Shrinkflation is pretty sneaky we think, and the big boys are hard at it - reducing the size of everything, squeezing every last penny out of your hard-earned dough, for their shareholders. Not us. Our cake diameters are measured in inches, so what you order is what you get. Serving sizes are indicated on each product. All baked freshly to order, with care, by a talented independent baker. We look forward to serving you a generous slice! #cakedelivery #shrinkflation #londonbaker #ukbaker