Türkiye, already ranked among the world’s top five destinations in #healthtourism, is setting an ambitious target to generate $20 billion in revenue from #thermaltourism a sector estimated to be worth $100 billion globally. Authorities plan to sharpen focus on high-potential segments within health tourism, particularly thermal destinations, by diversifying services and upgrading infrastructure. The country earned approximately $3 billion from thermal tourism in 2024 and now aims to increase this figure nearly sevenfold by 2028. Health Minister Kemal Memişoğlu said Ankara is working on a comprehensive “well-being legislation” that will expand services beyond treatment-oriented medical tourism to include preventative care and #healthyliving. “The goal is to position Türkiye not only as a destination for patients but also for those seeking holistic well-being,” he indicated. Officials note that Türkiye possesses substantial untapped potential in thermal tourism, with only about half of...