The #LycianWay has emerged as the crown #jewel of Türkiye’s #nature and #adventuretourism, attracting thousands of domestic and international visitors with immersive outdoor experiences, according to a sector representative. Speaking to reporters, Mikail Köreoğlu, head of Nature and Adventure Tourism at the Turkish Travel Agencies Association (#TÜRSAB), highlighted that hiking dominates Türkiye’s nature tourism sector, with the world-famous Lycian Way in the southwestern province of Antalya receiving the highest interest. “Nature and adventure tourism is a relatively new but rapidly growing sector in Türkiye,” he explained. “Globally, this type of tourism has developed over the past 20-25 years, and the trend is accelerating. Younger generations, in particular, are seeking what we call ‘experience tourism,’which leaves a lasting impression and goes beyond traditional sightseeing.” Köreoğlu, who also works as a mountain and nature guide, emphasized the breadth of Türkiye offers. “Fro...