For years, the #MacBookAir was the entry point into #Apple’s laptop ecosystem. If you wanted something more powerful, you moved up to the MacBook Pro. At its latest launch cycle, the company introduced a new #MacBookNeo the most affordable Mac laptop yet while simultaneously refreshing the MacBook Air with the new M5 chip and updating the MacBook Pro lineup. Together, the three devices reveal a more clearly tiered Mac strategy: Neo for entry-level buyers, Air for mainstream users, and Pro for high-performance work. The announcement was described the as part of Apple’s push into more budget-friendly devices, noting that the company launched a Dh2,599 MacBook Neo alongside several new products aimed at expanding its consumer base. The MacBook Neo: Apple’s new entry Mac The most surprising addition is the MacBook Neo, positioned below the MacBook Air. It starts at Dh2,599 in the UAE for the 256GB version, with the 512GB configuration with Touch ID priced at Dh2,999.