You can ChatGPT a business plan in 30 seconds. You can rip someone’s hooks, copy their captions, and sound like an expert by dinner. And your business will still be broke. I sat down with my dear friend adele_tevlin on the Empowered Feminine podcast and we went IN on what’s killing the coaching industry right now. Calling yourself a success coach while you can’t pay your own bills is not a brand. It’s a lie. Changing your bio every week from trauma informed to grief counselor to money mindset coach doesn’t make you versatile. It makes you untrustworthy. Ripping off someone’s frameworks without 20 years of embodied experience behind it? That’s intellectual masturbation. Adele’s words. And she’s right. The coaching industry doesn’t have a strategy problem. It has an integrity problem. COVID made everyone a coach. The market made a few of them rich. And now the ones still standing are the ones who actually built something real underneath the content. Adele is one of those people....