A Small Indian Town Beating Global Giants? Meet Morbi, Gujarat — less than 1% of India’s landmass but... 👉 Produces: 90% of India’s wall & floor tiles 80% of India’s clocks 70% of toys & calculators This town is quietly dominating the world of ceramics, clocks & toys — and no one’s talking about it. It all started with… a broken pipe. In the 1980s, local potters began making ceramic bathroom fittings. Then came tiles. Then clocks. Then toys. No grants. No foreign investors. Just Gujarati jugad. By 2005, Morbi had become the ceramic capital of India. 📈 Stats: ₹15,000+ crore worth of tiles exported annually 125+ countries import from Morbi Even Italian & Spanish brands source tiles from Morbi Yes, your “Imported Italian” tiles might be Made in Gujarat. What’s the business model? Ruthless efficiency: Factories run 24/7/365 Designs copied in 24 hours No MBAs. No branding. Just margins. Morbi cracked 3 things: ✅ Cluster advantage (everything within 20 km) ✅ Speed (design...