For ORYZA, everything started with a simple brief… and a lot of pressure. A new rice brand needed to stand out in a crowded market, clean, bold, memorable. I went through the full process: -Understanding the vision and the story behind the brand -Breaking down the brief and dealing with the stress that comes with tight expectations -Sketching concepts, simplifying shapes, refining until the logo could speak for itself -Creating a strong, memorable identity that stays simple and recognizable -Designing packaging that feels premium, clean, and ready for shelves -And finally, crafting a flyer that can also work perfectly as a mini billboard. This is the part of design I love, turning stress, ideas, and pressure into something powerful and timeless. #logotipo #logotype #logotype #logoconcept #logos #graphicdesigncentral #graphicdesigners #graphicdesign #graphicdesigncentral #graphicdesigns #brandingtips #brandinginspiration #brandingdesign #brandingidentity #brandname #lucasdesign