A quick deep dive on 2 apps that help me run my business better. 📈 1. UXCam: If you want to see how users really interact with your app, UXCam is a must-have. It shows you exactly where users get stuck, which screens cause frustration, and where drop-offs happen in your flows. You can even watch PII-protected session recordings to understand real user behaviour. Plus — filter everything by device, OS, app version, and more, so you know whether a problem is widespread or specific to a segment. What it helps you fix: 🔹 UI/UX bottlenecks 🔹 Confusing journeys 🔹 Hidden usability blockers ⸻ 2. CleverTap: One of the most powerful mobile marketing platforms I’ve used. CleverTap lets you map your entire user funnel — from install to purchase — for individual users or cohorts. From there, you can create segments/cohorts based on behaviour and deploy highly targeted campaigns. Example I use often: Create a segment of users who installed in September and have searched in-app fewer than 3 ...