Scope: Brand Identity | Content | website design. Vashini is a decades old Pollachi (a town in Tamil Nadu) based Agro company that’s gone global. Being the largest exporter of mature coconuts and the only coconut farm in the world that holds the prestigious Rainforest Alliance certification, Vashini intertwines ethical farming with technology-enabled storage and shipment processes to provide organic coconuts and tropical fruits world over. Keeping true to the ethos of the brand, we worked on creating a design system that ensured that the warmth of the brand exudes through its brand identity and design language. We delved further into the design process of making this indigenous exporter an affable international brand by bringing the tropics to Vashini through its brand identity. This was achieved by creating an amalgamation of linear and condensed typefaces, rich colours and graceful geometries. With Vashini came generational legacy and we in turn worked on articulating the pass...