We brought the materiality of architecture into the 2+ brand language. We borrowed from the many materials used throughout the architectural process like metal, concrete, glass and steel, and incorporated them into the identity, playing with light, shadows and movement along the way. What we created looked as good in the real world as it did on a screen — a direct result of us conducting a materials workshop to see how we could work with varied materials like clay, wire, paper and more! Link in the bio! . . . . #2Plus #2PlusStudio #MaterialityInDesign #ArchitecturalProcess #LightAndShadow #MaterialWorkshop #DesignInRealWorld #InnovativeMaterials #CreativeProcess #DesignThinking #BoldIdentity #BoldLogo #creativity #parentheses #parenthesesstudio #creativegeeks #brandstudio #brandingagency #designstudio #creativestudio #Exploration #Rebranding #collaborativedesignstudio #brandidentity #identitydesign #typography #collaborativeteam #designsystem #designlanguage