Which colour should we choose for Steam-A? All of them. Now as we got to work, we quickly realised that this was not just a tech or management firm, it stood for creativity and inspiration. So we decided not to limit the brand with a specific colour palette and instead use the entire colour spectrum to show the diversity of skill sets and capabilities that it possesses through a variety of gradients and textures. In our explorations, we discovered that creating beautiful gradients can be quite a chore, so we actually created a gradient tool that let us capture gradients easily based on several defined palettes. This gave us consistency in colours but an unique gradient with every use! Ah, the paths different projects lead us down… We used these gradients along with a flexible grid based layout, warm typography, paint textures, and a set of icons based on the exponent font to bring out Steam-A’s focus on beauty AND function. The end result was striking yet understated, cohesive yet ex...