Art meets tech meets business meets Parentheses. A recent project that we’re incredibly proud of is the identity we crafted for Steam-A; a digital innovation organisation with a focus on driving sustainability through a design-led approach. And because we love starting at first principles, our idea sprung from what Steam-A stood for. Steam is an acronym for science, technology, engineering, arts and management and A stood for its A-team that pushes them to greater heights every day. We turned that “A” into an exponent and with that (seemingly) simple change, a lot fell into place. We derived a standout treatment for the identity and used it for all communication that needed to be highlighted. The font treatment given to the exponent also ensured that the results were always standing out, deserving to be highlighted for the team’s effort that went into it. Swipe to see more or go read our entire case study on our website. Link in bio. PS - we’d like to give a shout out to our own A-te...