Highway. The name can tell a number of stories. Is this a dark, desert highway? Or is this the highway to hell? The name promises a ride to the gastronomical unknown and that's where the design comes in to play. Every pack has an illustration of a highway with a unique blend of hues and tones. We took on the mantra of "less is more" and came up with minimalistic and evocative pack designs with a clean font style and a central illustration that flows throughout the pack. Highway - a joy ride. . . #packagingdesign #minimalism #creativestudio #creativegeeks #branding #snacks #highway #minimaldesign #designstudio #strategicdesign #identitydesign #sukkrishaadds #brandstrategy #branding101 #snackpackaging #chips #peanuts #salted #packaging #branding #illustrations