Nirantharaa is a brand created to nurture traditional artisanship from across India. By focusing on contemporary design, they collaborate with artists from across the country to create timeless products with a modern aesthetic. The identity we created for them was similarly timeless and earthy, with a modern flair that speaks to their vision for the future of Indian crafts. . . . . #parentheses #branding #branddesign #graphicdesign #packagingdesign #visualidentity #brandingstrategy #logoconcept #designindia #designforcommunity #craftsofindia #brandidentity #identitydesign #artisan #heritagestyle #recycledpackaging #gridsystem #designsystem #workofartisans #artandcraft