The design language we defined for Nirantharaa was warm and down-to-earth. The reds, yellows, pale whites, and whole range of nature-inspired motifs brought out the centuries old artisanship that is the bedrock of the brand. The collateral created with it were beautiful and versatile… just like the products that Nirantharaa strives to make. . . . . #parentheses #branding #branddesign #graphicdesign #visualidentity #brandingstrategy #logoconcept #designindia #designforcommunity #craftsofindia #motifdesign #earthytones #natureinspired #artisan