Be it a talent booking app throwing a music concert in the Bahamas or a ride-sharing app giving free rides for an entire day, every startup wants to make a great first impression believing that this will give them all the awareness they need to get a seat at the big boys' table. . Well, they're wrong. RECORD SCRATCH . Everyday we hear about hot young startups and the entrepreneurs behind them who dreamt big only to crash-land onto reality. These startups dig deep into their pockets to create innovative and interactive branding campaigns to raise awareness. But, what most of these startups don't understand is that branding isn't a one-time thing; it's a long-term commitment. . In his new yourstory_com op-ed, shreeshshankar addresses startup brands that feel the urge to "grow up" faster, reminding them that "Rome wasn't built in a day and neither will your brand." In the article, Shreesh discusses the troubles faced by many startup brands and how iconic brands continue to be iconic. ...