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Have you ever wondered how some of the greatest brands in the world manage to be consistent over the past decades? This quote from the great Yves Saint Laurent had the answer for that: "fashion fades but style is eternal." In this context, we're talking about brand styles. In our previous article on Brand Guidelines, we discussed the importance of having a style guide for your brand. In Part 2 of this topic, we discuss the principal elements of brand guidelines and how the world's iconic brands do it right, every time. The way you craft your messaging is a direct reflection of your brand. So, learn how to do it right. Link:
bit.ly/Brandguidelines2
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#brandlogo
#brandtagline
#typography
#brandcolours
#toneofvoice
#brandusage
#brandpositioning
#brandimage
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Posted on Instagram at
7/28/2020, 1:55:26 PM
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