What is your brand’s persona? *sound on* To be a brand is to know who you are, what you believe in and who your loyal customers should be. To achieve this level of awareness, you need to first create a brand persona. . . A brand persona is simply a collection of personality traits, attitudes and intrinsic values that your brand believes in and will showcase in any and all communication. . . For instance, Batman is the world's greatest detective; Capt. Kirk is a fearless leader; Atticus Finch is as righteous as he is simple; Sherlock Holmes is both Iron Man and Doctor Strange. . . Personas help a brand to connect with the right audience and make deeper connections by going more specific. . . We discuss brand personas in our blog and how you can go about creating them for your own brand. Check out the link in the bio. #brandidentity #brandpersona #personagrata #branding #design #communication #brandstory #brandidentity #blogpost #creativegeeks #animation #illustration #characters #mot...