Chatter, liveliness, packed crowds and a maddening frenzy - these words describe the family gatherings from our childhoods. . When Sukkrish Aadds was tasked with the branding of Rusbury, we were reminded of the many family gatherings we've been to. . . Rusbury sold authentic North Indian sweets that reminded you of home. . . The expository illustration we created harps on the brand's nostalgic premise and adds verisimilitude. We created a bevy of characters, from chaachas to bhaabis, from naanas to daadis, that are sure to remind you of someone from your family. . . We also brought in the brand's signature colour, a fiery shade of red, to the illustration. The colour also lends its captivating and vivid feature to the brand's packaging. . . Einstein once quipped "Creativity is intelligence having fun." With Rusbury, we had a lot of fun and a lot of learning. #sukkrishaadds #creativegeeks #strategicdesign #sweets #savouries #authentic #identitydesign #packagingdesign #illustrations . ....