How do we marry traditional Indian wear and modern design? When we were tasked with creating their #brandidentity and collaterals for shruseternity :we created and took their #brandidea to heart and created a #logo that reflects it by fusing traditional #design and a contemporary approach. . . The company had been operating a store in Chennai and on the digital space for quite a while, was becoming popular among their customers and wanted an identity that would be in tune with their passion. . . The new identity brought the essence of the brand and its core offering, making it unmissable in the eyes of the customer. We also designed a set of collaterals using a freshly conceived #designlanguage. . . These include website look and feel, business collaterals, #packagingdesign and signage. Check out the link in bio for the case study. #sukkrishaadds #creativegeeks #brandconsultants #strategicbranding . . . . . #fashionstyle #fashionlover #corporateidentity #style #sareelover #indianethni...