Brands often feel the need to acclimatize themselves on a host of issues, be it a trending topic or a piece of viral content. But, when it comes to controversial topics, should a brand speak up or steer clear. Our founder and creative head, shreeshshankar wrote an article that was published on yourstory_com on this issue. In the article, he also looks at some of the popular brands that have either won over people or lost public support while taking a stand. Read article: link in bio . . . #sukkrishaadds #opinionpiece #opinionarticle #insightful #yourstory #brands #pepsi #nike #blacklivesmatter #crisismanagement #shreeshshankar #speakup #steerclear